aim’n releases new Ribbed Performance fabric and opens new concept store in Oslo

Close-up of Aim'n's Ribbed Performance material

Scandinavian activewear brand aim’n announces two new brand developments: the launch of their new material, Ribbed Performance, and the opening of their first concept store in Oslo, Norway.

Introducing Ribbed Performance

The brand’s latest innovation, Ribbed Performance, is a cutting-edge fabric designed to elevate the workout experience. Crafted from a silky-soft performance material, it offers superior flexibility with a micro-rib structure, delivering a lightweight feel that moves with you.

“We created Ribbed Performance from our love of movement and passion to spread wellness to women everywhere. This lightweight, silky fabric has the ribbed look that our community loves and is packed with performance features,” says Tekla Acs, co-founder and creative director at aim’n.

The new material releases worldwide on August 22nd, marking another evolution of the bestselling Ribbed activewear that aim’n was first to release to the market.

Opens new concept store in Oslo in October

In addition to launching Ribbed Performance, aim’n expands its physical presence with a new concept store in Oslo, Norway. Located at Nedre Slottsgate 26, just steps away from Karl Johans gate, this 300-square-meter store is set to open its doors in October 2024.

“We believe in being where our customers are, and we are incredibly proud to finally open a permanent store in Oslo. Nedre Slottsgate offers an inspiring environment with a prime location that perfectly aligns with our brand,” says Tekla Acs.

The new Oslo store will be aim’n’s fifth global location and the brand’s first in Norway, joining existing stores in Halmstad, Stockholm, Gothenburg, and Mount Maunganui, New Zealand.

aim’n is a Swedish brand founded in 2013 by childhood friends Tekla Acs and Helen Van with the mission to inspire women worldwide to an active lifestyle. With a strong focus on innovative, multifunctional styles that combine fashion and function, aim’n has become a market leader in the training industry with customers in over 150 countries.

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